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For experts who want guidance writing and publishing their book, start to finish.

COACH

This program is for the business owner, professional or expert who wants to write their own book with expert guidance and coaching. We hold your hand from start to finish to help you write and publish a book that you are proud of and that your potential clients can’t put down.

Right Book Discovery Process

  • We take time to learn about your business and expertise

  • We identify the best person to target for writing your book based on

    • Your ideal client

    • The problem you solve

    • Your system for solving the problem

    • The solution you provide better than anyone else

  • We help you discover the right language that will reach your ideal reader/client

  • We help you position your book right from the start so you don’t write the wrong book

Information Management

  • As an expert, you have volumes of the expert knowledge that may seem like common knowledge to you

  • We help you sort and categorize your information so you know how to incorporate it into your book

Outline and Table of Contents Creation

  • We help you develop a clear vision for the book you are writing

  • We guide you to organize topics and subtopics into chapters

  • We create an outline that has a storyline that showcases your transformation and a clear path that leads your ideal reader from their problem to the solution

  • ​​The result is a clear writing plan

Chapter Review and Critique

  • We review and give feedback on your writing on a weekly basis

  • You stay on track and accountable for getting your writing done

  • We help you with wording, impact, and storytelling

  • The result:

    • You are writing the right book 

    • You don’t get sidetracked

    • You get your final manuscript done sooner

Title, Subtitle and Back Cover Copy Creation

  • Your publishing coach will help you choose a title and subtitle that is compelling to your ideal client

  • You will create an attention-grabbing copy that makes your target audience feel like they must read your book

  • You will have the product description for your book online and in bookstores

Professional Cover Design

  • Standard cover design consistent with the most top-selling books in bookstores and on Amazon

  • Includes text only and author photo designs

  • Stock images can be used in design (but not recommended)

  • Professionally designed to be visible as a thumbnail on computer and smartphone on Amazon.com 

Signature Success Story Creation

  • We help you find your best client success stories that showcase your expertise and the transformation you provide

  • We help you develop your storytelling technique so you can draw your reader in

  • We show you how to explain a process with story rather than technical writing

Key Idea Formulation

  • We help you distill all your information into key ideas that you want to get across to the reader

  • The result is a list of topics and subtopics that will become chapters in your book

Writing and Developmental Editing Sessions

  • We meet virtually on a weekly basis

  • One chapter with its topics and subtopics is broken down into clear writing steps

  • Supportive stories from your Signature Success Stories are paired with the right topics for impact and interest

  • The result:

    • You know exactly what to write about

    • How to make it interesting

    • You have manageable chunks with clear instructions

    • All you have to do is follow the simple steps

Editing

  • By the time you get to your final manuscript, we have already reviewed and restructured the content

  • Our editor provides a light edit for grammar, readability, and flow

  • The result is a final manuscript that is ready for your approval, signoff, and publishing

Professional Formatting

  • Includes standard formatting consistent with most softcover, print books found in bookstores

  • Includes up to 5 greyscale pictures

  • Ensures consistency of:

    • Fonts for chapter titles, headings, subheadings, and normal text​

    • Paragraph, page, and chapter layout 

    • Table of contents and page numbering

    • Basic numbering, bullets and special symbols

  • Custom symbols or layout available at extra cost​

Publishing

  • Based on best fit, your book will be published under one of our labels

    • Expert Author Press

    • Celebrity Expert Author

    • Expert Author Publishing 

    • Profits Publishing

  • Sold on Amazon

    • In print on demand format so you don’t have to hold expensive inventory

  • Distribution to 41,000+ Online and Offline Bookstores Worldwide

    • In print on demand format so you don’t have to hold expensive inventory​

Print Copies 

  • Based on the standard print on demand specifications

  • Hardcover books available at additional cost

  • Book costs vary according to the number of pages and quality of materials chosen

  • Wholesale Cost and Quantity Discount on Book Orders (for the author only)

  • Includes 10 free softcover copies​

For even more detail about how our Coach package can guide you to success, chat with our Publishing Consultants at 1.604.941.3041 or fill out the form to schedule a call

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